Recommended Study Sequence

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

The development of business skills in the form of the application of information collection, analysis and evaluation, logical reasoning skills and communication skills relevent to business and economic issues.

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

This unit examines the management and leadership components of sport organisations by situating them within the broader social and cultural environment. Several areas will be examined such as developing goals, decision making, strategic planning, leadership styles, and human resource management with the objective of developing a management and leadership philosophy within the sport organisation context. Additionally, students will develop a capacity to apply and critique socio-cultural theoretical perspectives together with critically reviewing a specific sport organisation.

For information on this unit please contact the Unit Coordinators: Sharon Taylor (Blacktown and Campbelltown Campuses) and Jean McCartney (Parramatta Campus). This unit provides exposure to financial and management accounting information from a user viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made, legal reasoning and problem solving. The main areas of law covered include contracts, torts and agency.

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

This Level 1 unit introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Introduction to Economic Methods will cover basic concepts in Mathematics and Statistics to help their understanding of subjects like accounting, management, marketing, finance, and economics. In addition, the analytical techniques, concepts and models that will be discussed in this unit will play a foundation role in a Business degree. Topics include: Use of summation signs; financial mathematics; differential calculus and its application in business; collection, analysis and interpretation of data using simple descriptive statistical methods; probability distributions, and hypothesis testing.

The student is introduced to the components necessary for the successful development and execution of the organisations communication strategy. Students become aware of the multi faceted nature of this process looking at internal and external communication channels. Together with identifying and discussing the significance of media communications in the local and global market place.

This unit provides an introduction to the key concepts of management in the service and experience economy. Students will examine the development of the experience economy and the specialist skills required to manage commercial organisations in the emerging experience economy. Topics include: the experience economy, the characteristics of service, service development, service evaluation, yield management & service improvement.

Experience in the field of study is an essential ingredient in marketing an individual for employment either during the period of study or after graduation. Professional Practice provides students with an opportunity to observe practitioners in action and to learn in a practical "hands-on" setting. Students will have the opportunity to see how knowledge and skills acquired in lectures and tutorials/laboratories can be applied and also relate theoretical concepts and skills to situations in sport or exercise -related settings.

This unit is designed to provide knowledge and understanding of the principles and practical skills required to organise and manage major competitions, special events and the facilities which host them. In addition, this unit calls for students to apply previously learned management strategies, leadership theories, communication skills, and personnel management tactics.

This unit provides an in-depth study of the planning and development os sport for the Australian society. An introductory framwork will be provided emphasizing the historical perspectives of sport and leisure and its history and role within Australian society. The unit then examines sport and leisure planning both for a public and private sector perspective. Particulaly the role of Government in sport, Sports Planning and development. Current and future issues and trends in sports planning such as sports as a tourism product will also be considered.

Service Industry Studies is a unit designed to allow students to develop skills of interpretation, research planning and execution and dissemination of results from research projects. Students will learn about and have an opportunity to prepare a literature review, conduct research on a “problem�, collect, analyse and present data on a service (hospitality/sport/retail) business issue. Opportunities to work with industry partners may be developed and strategies and recommendations in the form of a report will be the outcome of the unit.

The unit is designed to allow students an opportunity to integrate knowledge gained from operational and theoretical perspectives of Sport studies by application to a research project in Sport. Students are encouraged to select and prepare a comprehensive project reflecting their grasp of the meta discipline theory and it’s application to extant businesses. Additionally, it allows for a demonstration of written and verbal scholarly research and presentation grounded in primary and secondary data. Students will also be encouraged to focus their self directed and individually facilitated studies in aspects relevant to their careers or interests. This unit is also aimed at encouraging high achieving students to consider progression to an Honours degree.

Sport management operates in an environment where political, economic and legal influences impact on the running of sporting organisations. This unit critically examines contemporary issues influencing the management of sport in Australia.