Recommended Study Sequence

This unit provides students with the opportunity to learn about the cultural orientations of different groups of people. The course is designed specifically to assist students in developing a genuine appreciation for other cultures apart from one's own. It is hoped that the end result will be the attainment of a level of empathy that may assist in one's adaptation to another culture.

When a firm enters a foreign market, it enters an unfamiliar context. What leads firms to make such moves, what opportunities and challenges does it present to the firm, how does the international business environment differ from the domestic environment, and what are the problems managers experience in trying to exploit opportunities and respond to challenges!! These are the questions addressed in this unit which gives a thorough background to the trading, regulatory, ethical, political, economic and cultural environment of international business.

This unit deals with the application of research techniques to international business decision-making. Experience will be provided in using the scientific method to define international business research problems, design a research project and to collect, analyse and interpret data. Emphasis will be placed on the issues and problems involved in conducting both secondary and primary data research in international business.